Job Summary
Experience Required3–8+ years in Web Analytics / Digital Analytics / Tag ManagementSummarySkilled GA4 & GTM to lead the implementation, management, and optimization of web analytics across digital platforms. Should have strong expertise in Google Analytics 4, Google Tag Manager, event tracking, data Layer architecture. Experienced working with cross-functional teams including marketing, product, and engineering.Key ResponsibilitiesLead end-to-end implementation of Google Analytics 4 (GA4) across websites and digital platformsDefine and implement event tracking strategy, including page views, conversions, custom events, and user journeysConfigure enhanced measurement, custom dimensions, and metrics in GA4Ensure compliance with GA4 best practices and data governance standardsDevelop and manage Google Tag Manager containers, tags, triggers, and variablesImplement and maintain data Layer architecture for scalable trackingDeploy and manage third-party tags (e.g., marketing pixels, conversion tracking)Optimize GTM performance and ensure minimal impact on page loadConduct QA testing, debugging, and validation of tracking implementationsUse tools like GA Debugger, Tag Assistant, Chrome DevToolsIdentify and resolve tracking issues and discrepanciesBuild and maintain GA4 reports and dashboardsAnalyse user behaviour, conversion funnels, and campaign performanceCollaborate with stakeholders to translate data into actionable business insightsSupport data integration with BigQuery / Looker Studio (Data Studio)Work closely with developers, product teams, and marketing teamsGather tracking requirements from stakeholders and translate into implementation plansTechnical SkillsStrong hands-on experience with:Google Analytics 4 (GA4)Google Tag Manager (GTM)Event tracking and conversion trackingData Layer implementation and managementDebugging tools and testing methodologiesKnowledge of:JavaScript (for custom tracking)HTML/CSS basicsExperience with:Looker Studio (Data Studio)BigQuery (preferred)
Key Responsibilities
2. Collaborate with cross functional teams to define technical solutions and architecture for gcp projects.
3. Conduct code reviews, ensure code quality, and provide technical guidance to the development team.
4. Troubleshoot and resolve complex technical issues related to gcp application development.
5. Stay updated on the latest gcp services, features, and best practices to optimize application performance.
6. Implement security measures and compliance standards in gcp applications.
7. Mentor junior team members and foster a culture of continuous learning and development within the team.
Skill Requirements
2. Experience with programming languages like python, java, or node.js for gcp application development.
3. Strong understanding of microservices architecture, containers, and container orchestration tools like kubernetes on gcp.
4. Handson experience in designing and implementing restful apis and integrating third-party services on gcp.
5. Knowledge of ci/cd pipelines, automation tools, and infrastructure as code (iac) on gcp.
6. Excellent problem-solving skills and the ability to work effectively in a fast paced, collaborative environment.
7. Strong communication skills to interact with stakeholders, present technical solutions, and lead discussions on gcp application development strategies.
Other Requirements
1.Google Professional Cloud Developer certification is preferred.