Business Marketing Analyst
India
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Job Description
Business Marketing Analyst
Noida, Uttar Pradesh

Job Summary

Create market pull and field confidence through campaigns, events, thought leadership, case studies, and internal /external communications.

Drive market awareness and demand generation for alliance offerings through integrated campaigns, events, and thought leadership. Build strong field confidence by delivering high-quality sales narratives, case studies, and internal communications. Partner with GTM, offerings, and ecosystem marketing teams to execute coordinated marketing initiatives. Track and optimize marketing impact on account activation and pipeline growth. 

Key Responsibilities

  • Own joint campaign calendar, priority events, customer engagement plan, and internal communication rhythm.
  • Package thought leadership, case studies, sales narratives, and account activation materials.
  • Coordinate with GTM leads, Offerings & Solutions, and partner marketing for campaigns and events.
  • Track marketing contribution to account activation and pipeline influence.

Skill Requirements

  • B2B marketing & demand generation strategy
  • Campaign and event management
  • Content development (thought leadership, case studies, sales narratives)
  • Stakeholder coordination across GTM, sales, and partners
  • Pipeline tracking & marketing attribution
  • Strong communication and storytelling skills
  • Program management & execution discipline

Other Requirements

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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 226,300 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2025 totaled $14.5 billion.
23 Benefits At HCLTech, we believe in empowering our employees with comprehensive benefits that support their professional growth and enhance their well-being. When you sign up for a career with us, you gain access to: https://rmkcdn.successfactors.com/147eb21f/a701dca9-f32d-4fc9-9447-6.svg Industry-benchmarked compensation https://rmkcdn.successfactors.com/147eb21f/b0c54381-ddcc-4a33-9b35-9.svg Best-in-class healthcare benefits https://rmkcdn.successfactors.com/147eb21f/b73027be-7aae-4d36-a090-4.svg Personal time off https://rmkcdn.successfactors.com/147eb21f/d5b4fdfd-2e99-4e26-9878-9.svg Maternity and paternity benefits https://rmkcdn.successfactors.com/147eb21f/3d42b0fc-4652-435a-9ece-c.svg Access to skills / higher education programs/resources https://rmkcdn.successfactors.com/147eb21f/aeddeaf2-9e25-4584-ad11-d.svg Discounts on products and services via Benefit Box https://rmkcdn.successfactors.com/147eb21f/a9609a3b-2700-4b3c-9d90-a.svg Participate in CSR programs and live life with a purpose https://rmkcdn.successfactors.com/147eb21f/c6e33851-710f-4634-bd69-f.svg Opportunities to grow and advance your career Note: The benefits listed above vary depending on the nature of your employment and the country where you work. Some benefits may be available in some countries but not in all.