Business Marketing Manager
India
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Job Description
Business Marketing Manager
Noida, Uttar Pradesh

Job Summary

We are seeking an experienced specialist with a demonstrated track record of planning and executing successful Account-Based Marketing programs that align with the Telecom business's growth objectives. This individual should have hands-on experience driving pipeline growth through a top target account list and fast-tracking existing opportunities.

Key Responsibilities

  • Leads end-to-end orchestration of ABM initiatives (Online/offline) to drive cross-sell and up-sell in identified accounts
  • Deploy a multi-touch marketing plan that will advance existing opportunities for the sales team within specific targeted accounts
  • Identify the most effective value propositions, channels and call to action for personas and key accounts
  • Defines the target list of ABM accounts in close collaboration with the vertical marketing teams & sales teams
  • Own the creation of annual and quarterly marketing plans that will drive revenue via acceleration of deals in the funnel and higher retention of key client accounts
  • Evaluating, recommending & launching new ABM technologies
  • Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
  • Deliver account research and analysis to drive ABM strategies
  • Provide ongoing reporting, campaign insights, and pacing toward the goal to stakeholders
  • Own development of immersive personalized digital experiences for bespoke ABM programs
  • Utilize digital platforms such as LinkedIn and programmatic to generate targeted engagements
  • Partner with sales teams to develop account-specific sales enablement materials and identify opportunities to accelerate pipeline growth

Skill Requirements

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Other Requirements

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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 226,300 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2025 totaled $14.5 billion.
23 Benefits At HCLTech, we believe in empowering our employees with comprehensive benefits that support their professional growth and enhance their well-being. When you sign up for a career with us, you gain access to: https://rmkcdn.successfactors.com/147eb21f/a701dca9-f32d-4fc9-9447-6.svg Industry-benchmarked compensation https://rmkcdn.successfactors.com/147eb21f/b0c54381-ddcc-4a33-9b35-9.svg Best-in-class healthcare benefits https://rmkcdn.successfactors.com/147eb21f/b73027be-7aae-4d36-a090-4.svg Personal time off https://rmkcdn.successfactors.com/147eb21f/d5b4fdfd-2e99-4e26-9878-9.svg Maternity and paternity benefits https://rmkcdn.successfactors.com/147eb21f/3d42b0fc-4652-435a-9ece-c.svg Access to skills / higher education programs/resources https://rmkcdn.successfactors.com/147eb21f/aeddeaf2-9e25-4584-ad11-d.svg Discounts on products and services via Benefit Box https://rmkcdn.successfactors.com/147eb21f/a9609a3b-2700-4b3c-9d90-a.svg Participate in CSR programs and live life with a purpose https://rmkcdn.successfactors.com/147eb21f/c6e33851-710f-4634-bd69-f.svg Opportunities to grow and advance your career Note: The benefits listed above vary depending on the nature of your employment and the country where you work. Some benefits may be available in some countries but not in all.