Job Summary

The Product Marketing role crafts positioning, messaging, and content for industry-specific GenAI solutions. This role is essential for developing solution narratives and driving internal awareness and external campaigns.

Key Responsibilities

Responsibilities:

• Product Marketing Strategy: Develop and execute the product marketing strategy for the AI Force platform, refining the AI narrative, messaging and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.
• Product Launch Leadership: Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.
• Positioning & Messaging: Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content and conceptual/demo videos that demonstrate how AI Force drives service transformation for clients.
• Integrated Marketing Campaigns: Plan, execute and optimize integrated marketing campaigns across digital, events, email and other channels to drive demand generation, accelerate pipeline and increase product adoption.
• Content & Enablement Management: Develop and maintain product website content, sales enablement tools and all GTM materials to support internal teams and customer-facing initiatives.
• Account-Based Marketing (ABM): Interlock with vertical marketing teams, develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.
• Market & Competitive Intelligence: Track AI industry trends, analyze analyst reports and perform competitive analysis to inform GTM strategy, positioning and product development.
• Performance Measurement & Analytics: Measure and report on marketing and GTM program performance, evaluate campaign effectiveness and provide data-driven insights and recommendations for continuous improvement.
• Budget Management: Own and manage the product marketing budget, allocating resources across campaigns, programs and initiatives to maximize ROI and impact.

Skill Requirements

Qualifications:

• 10-12 years of B2B marketing and product marketing experience in high-growth SaaS or enterprise software companies.
• Proven track record of creating and executing successful product marketing strategies and go-to-market plans, including product launches.
• Strong analytical skills to conduct market research, competitive analysis and customer insights to drive strategy.
• Expertise in positioning, messaging and value proposition development.
• Experience in sales enablement, developing collateral, training and tools that support revenue growth.

Other Requirements