Location: [Noida / Remote / Hybrid]
Experience: 1–3 years

Role Overview:
We are looking for a proactive Lead Generation Associate responsible for identifying and generating qualified leads through structured outreach efforts. The role focuses heavily on outbound prospecting across channels to build a strong sales pipeline.

Key Responsibilities:

• Identify potential prospects using LinkedIn, databases, and online research
• Run outbound outreach campaigns via email, LinkedIn, cold calling, and other channels
• Craft personalized outreach messages to drive engagement and responses
• Qualify leads based on defined criteria and pass them to the sales team
• Maintain accurate records of outreach activities and leads in CRM tools
• Follow up consistently to nurture prospects and move them through the funnel
• Collaborate with marketing and sales teams to align outreach strategy
• Track and report on outreach performance (responses, meetings booked, conversions)

Key Skills:

• Strong written and verbal communication skills
• Ability to personalize outreach at scale
• Familiarity with LinkedIn Sales Navigator, CRM tools, and email automation tools
• High level of persistence and attention to detail
• Basic understanding of B2B sales and lead qualification

Preferred:

• Experience in outbound lead generation or inside sales
• Exposure to international markets is a plus

Success Metrics:

• Number of qualified leads generated
• Meetings booked for the sales team
• Outreach response and conversion rates