Job Summary
Experience Required3–8+ years in Web Analytics / Digital Analytics / Tag ManagementSummarySkilled GA4 & GTM to lead the implementation, management, and optimization of web analytics across digital platforms. Should have strong expertise in Google Analytics 4, Google Tag Manager, event tracking, data Layer architecture. Experienced working with cross-functional teams including marketing, product, and engineering.Key ResponsibilitiesLead end-to-end implementation of Google Analytics 4 (GA4) across websites and digital platformsDefine and implement event tracking strategy, including page views, conversions, custom events, and user journeysConfigure enhanced measurement, custom dimensions, and metrics in GA4Ensure compliance with GA4 best practices and data governance standardsDevelop and manage Google Tag Manager containers, tags, triggers, and variablesImplement and maintain data Layer architecture for scalable trackingDeploy and manage third-party tags (e.g., marketing pixels, conversion tracking)Optimize GTM performance and ensure minimal impact on page loadConduct QA testing, debugging, and validation of tracking implementationsUse tools like GA Debugger, Tag Assistant, Chrome DevToolsIdentify and resolve tracking issues and discrepanciesBuild and maintain GA4 reports and dashboardsAnalyse user behaviour, conversion funnels, and campaign performanceCollaborate with stakeholders to translate data into actionable business insightsSupport data integration with BigQuery / Looker Studio (Data Studio)Work closely with developers, product teams, and marketing teamsGather tracking requirements from stakeholders and translate into implementation plansTechnical SkillsStrong hands-on experience with:Google Analytics 4 (GA4)Google Tag Manager (GTM)Event tracking and conversion trackingData Layer implementation and managementDebugging tools and testing methodologiesKnowledge of:JavaScript (for custom tracking)HTML/CSS basicsExperience with:Looker Studio (Data Studio)BigQuery (preferred)
Key Responsibilities
2. Optimize applications for maximum efficiency and performance on the google cloud platform.
3. Collaborate within team to develop, and implement gcp solutions.
4. Conduct testing and debugging to ensure the quality and reliability of gcp applications.
5. Monitor and maintain gcp applications to ensure continuous functionality and performance.
Skill Requirements
2. Strong experience in gcp application development, deployment, and optimization.
3. Knowledge of programming languages such as python, java, or go for gcp development.
4. Familiarity with cloud computing concepts and best practices.
5. Good problem-solving and analytical skills.
6. Strong communication and teamwork abilities to collaborate effectively with internal teams and stakeholders.