Job Summary

To develop, test & deploy an application/ product and also provide maintenance support for complex systems.

Key Responsibilities

1. To design and develop robust and scalable end-to-end solutions, covering both front-end and back-end development.
2. To enhance an existing application and/or product, to incorporate a new feature or modify an existing one.
3. To tackle complex technical challenges and provide innovative solutions.
4. To identify and address bottlenecks in both front-end and back-end systems and optimize application performance / responsiveness through code improvements.
5. To communicate effectively with team members , collaborate with cross-functional stakeholders to gather requirements and provide updates on project progress.

Skill Requirements

• Campaign Platform Development & Optimization
• Design and implement solutions within marketing automation platforms (e.g., Unica) to support targeted, scalable campaign execution.
• Campaign Workflow Engineering
• Develop and configure workflows for campaign management, ensuring efficient execution, segmentation, and orchestration across systems.
• Full-Stack Technical Contribution
• Work across multiple technologies, particularly with Java-based backend systems
• Data & Integration Engineering
• Build and maintain robust data pipelines and integrations using:
• SQL / PostgreSQL
• APIs and batch processing

Other Requirements

• Hands-on experience with Unica (Campaign, Interact, or similar tools)
• Familiarity with marketing data models and segmentation strategies
• Experience in integrating marketing platforms with enterprise systems