Senior Technical Lead
India
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Job Description
Senior Technical Lead
Bengaluru, Karnataka

Job Summary

Senior Marketo Developer

  • Experience: 4 to 8 years
  • Band: 2.2

Key Responsibilities

Key Responsibilities

 

Marketo Administration & Platform Management

  • Own end‑to‑end Marketo Admin and Platform Management, including instance configuration, user access, and governance.
  • Design and maintain scalable Marketo programs and smart campaigns aligned with business goals.
  • Manage database health, lead lifecycle processes, and data quality standards.

Campaign & Program Management

  • Build, and optimize campaigns and programs across email, landing pages, forms, and web channels.
  • Support lead lifecycle management, including lead scoring, routing, nurturing, and lifecycle transitions.
  • Ensure campaign best practices, reusability, and operational excellence.

Email, Landing Page & Form Development

  • Create and maintain emails, landing pages, and forms using Marketo best practices.
  • Apply HTML, CSS, and JavaScript for customization and enhanced user experience.
  • Support template creation and tokenization for scalable campaign execution.

Personalization & Scripting

  • Implement advanced personalization using:
    • HTML5
    • CSS
    • JavaScript
    • Velocity Scripting

Customize content dynamically based on audience segmentation and behavior

Skill Requirements

Required Skills & Expertise

  • Strong hands‑on experience with Adobe Marketo (Admin & Operations)
  • Expertise in:
    • Campaign and Program Management
    • Lead Lifecycle & Lead Management
    • Data Management & Database Health
  • Technical skills:
    • HTML & CSS (mandatory)
    • JavaScript
    • Velocity Scripting
  • Experience with:
    • CRM & API integrations
    • Email, Landing Page, and Form Development
  • Ability to design scalable, enterprise‑grade automation solutions

Other Requirements

Good to Have / Preferred Skills

  • Excellent communication skills in English (verbal and written)
  • Adobe Marketo Certified Expert or equivalent certification
  • Strong Marketo Admin‑side expertise, including:
    • Forms, landing pages, and template creation
    • Platform governance and best practices
    • Integration management and data normalization
  • Exposure to:
    • Complex enterprise Marketo environments
    • Multi‑region or global marketing operations
  • Ability to collaborate effectively with cross‑functional teams (Marketing, IT, and CRM)
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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 223,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2026 totaled $14.8 billion.