Job Summary
Hands-on Web Developer & Marketing Technology Specialist to join the Marketing function. This individual will build new pages, templates, landing pages and functionality; manage the technical WordPress environment; and support integrations with HubSpot and the wider marketing technology stack. This is a delivery-focused individual contributor role that will work closely with Marketing, IT, external agencies and technology partners.
Key Responsibilities
Website ownership, maintenance and support
- Own the technical operation of the corporate website following agency handover, ensuring the platform remains reliable, secure, accessible and scalable.
- Manage WordPress core, themes, plugins, hosting configurations, backups, security patches and routine technical updates.
- Monitor site availability, performance and Core Web Vitals; diagnose and resolve defects, broken functionality and integration issues.
- Manage development, staging and production environments, including testing, release management and rollback procedures.
- Maintain technical documentation, access controls, configuration records and website governance standards.
Website development and expansion
- Build and publish responsive landing pages, campaign pages, product and solution pages, forms, microsites and reusable content components.
- Develop and enhance WordPress themes, templates and custom functionality using clean, maintainable code.
- Convert approved designs and Figma files into accurate, responsive and accessible web experiences.
- Extend the initial agency-built website over time, introducing new sections, user journeys, capabilities and integrations based on business priorities.
- Test new functionality across devices and browsers and ensure releases meet quality, security and performance standards.
Marketing technology and integrations
- Support the technical integration of WordPress with HubSpot, Salesforce, analytics, and other approved marketing platforms.
- Build and maintain HubSpot forms, landing-page functionality, tracking and campaign-related website components.
- Ensure accurate, secure data capture and reliable flow between website forms, HubSpot and downstream systems.
- Troubleshoot APIs, scripts, tags, plugins and third-party integrations in partnership with Marketing Operations and IT.
- Support the ongoing evolution of the marketing technology stack through configuration, testing, documentation and technical recommendations.
Performance, SEO, analytics and compliance
- Implement technical SEO requirements, including metadata frameworks, structured URLs, XML sitemaps, redirects, schema and indexation controls.
- Maintain Google Analytics 4, Google Tag Manager and conversion tracking in partnership with Marketing Operations.
- Improve site speed, usability, accessibility and conversion performance using data, testing and user feedback.
- Support GDPR, cookie consent, privacy, security and WCAG accessibility requirements across website experiences.
Agency and cross-functional collaboration
- Lead the technical handover from the website agency, including codebase, environments, credentials, templates, plugins, integrations and documentation.
- Work with the agency on major enhancements where specialist capacity is required, while independently delivering routine maintenance and ongoing development.
- Translate marketing and business requirements into practical technical solutions, estimates and delivery plans.
Skill Requirements
- Bachelor's degree in Computer Science, Web Development, Information Technology or a related field, or equivalent practical experience.
- 5+ years of experience developing and maintaining business-critical WordPress websites.
- Strong front-end development skills in HTML5, CSS3 and JavaScript, with practical PHP and WordPress development experience.
- Experience building custom themes, page templates, reusable components and responsive landing pages.
- Experience managing plugins, hosting environments, staging, deployment, version control and website security.
- Experience with technical SEO, performance optimization, cross-browser testing and accessibility standards.
Other Requirements
Preferred Qualifications
- Hands-on experience with HubSpot Content Hub/CMS, forms, landing pages, templates, modules or HubL. Experience integrating WordPress with HubSpot and Salesforce.
- Experience with Google Analytics 4, Google Tag Manager and consent management platforms.
- Familiarity with Pantheon or comparable managed WordPress hosting, Advanced Custom Fields and common security, SEO and performance plugins.
- Previous experience working within a Marketing, Demand Generation or Marketing Operations function.