Senior Technical Lead
India
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Job Description
Senior Technical Lead
Chennai, Tamil Nadu

Job Summary

 

Key Responsibilities

  1. Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.
  2. Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.
  3. Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.
  4. Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).
  5. Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.
  6. Work with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Mandatory Skills & Experience

  1. Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.
  2. Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
  3. Strong HTML, CSS, JavaScript, and DOM debugging skills.
  4. Experience with authenticated personalisation and multi-domain implementations.
  5. Strong understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
  6. Experience with Adobe Analytics and Analytics for Target (A4T).
  7. Strong QA, UAT, and release governance experience.

Technical Debugging (Mandatory)

  1. Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.
  2. Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.
  3. Experience validating response tokens, activity behaviour, and implementation defects before release.
  4. Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Preferred Experience

  1. Financial Services or other regulated industry experience.
  2. Experience with privacy, consent, identity, and security controls.
  3. Adobe Target certification (preferred).
  4. Experience working within controlled release and governance environments.

 

 

 

Key Responsibilities

 

Key Responsibilities

  1. Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.
  2. Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.
  3. Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.
  4. Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).
  5. Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.
  6. Work with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Mandatory Skills & Experience

  1. Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.
  2. Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
  3. Strong HTML, CSS, JavaScript, and DOM debugging skills.
  4. Experience with authenticated personalisation and multi-domain implementations.
  5. Strong understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
  6. Experience with Adobe Analytics and Analytics for Target (A4T).
  7. Strong QA, UAT, and release governance experience.

Technical Debugging (Mandatory)

  1. Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.
  2. Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.
  3. Experience validating response tokens, activity behaviour, and implementation defects before release.
  4. Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Preferred Experience

  1. Financial Services or other regulated industry experience.
  2. Experience with privacy, consent, identity, and security controls.
  3. Adobe Target certification (preferred).
  4. Experience working within controlled release and governance environments.

 

 

 

Skill Requirements

Other Requirements
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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 223,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2026 totaled $14.8 billion.