Job Summary
Role Overview
The Web Analytics Lead will drive digital analytics strategy, implementation, and optimization for an insurance organization. The role requires expertise in GA4, Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Google Tag Manager (GTM), OneTrust, Looker Studio, and Mouseflow to deliver actionable insights, improve customer journeys, and optimize digital performance.
Key Responsibilities
Key Responsibilities
- Define and execute web analytics and measurement strategies aligned to business goals.
- Manage implementations of GA4, Adobe Analytics, CJA, AEP, and GTM ensuring accurate data collection and governance.
- Implement and maintain OneTrust consent management solutions and privacy-compliant tracking.
- Analyze customer behavior, campaign performance, and omnichannel journeys to identify optimization opportunities.
- Create dashboards and reports in Looker Studio and analytics platforms for stakeholder reporting.
- Utilize Mouseflow for session replay, heatmaps, and funnel analysis to improve user experience and conversions.
- Support CRO initiatives, A/B testing, and personalization programs.
- Collaborate with Marketing, Product, UX, and Technology teams to deliver data-driven recommendations.
Skill Requirements
Required Skills
|
Skill |
Required (Yes/No) |
Rating (1-5) |
|
Web Analytics |
Yes |
5 |
|
GA4 Implementation Expertise |
Yes |
4 |
|
Adobe Analytics |
Yes |
5 |
|
Adobe Customer Journey Analytics (CJA) |
Yes |
4 |
|
Adobe Experience Platform (AEP) |
Yes |
4 |
|
Google Tag Manager (GTM) |
Yes |
5 |
|
OneTrust Implementation & Consent Management |
Yes |
4 |
|
Mouseflow Analytics & Session Replay |
Yes |
4 |
|
Insurance Domain Knowledge |
Yes |
4 |
|
Omnichannel Analytics Integration |
Yes |
4 |
|
Looker Studio Dashboarding & Reporting |
Yes |
4 |
|
Conversion Rate Optimization (CRO) |
Yes |
4 |
|
A/B Testing & Experimentation |
Yes |
4 |
|
Data Analysis & Business Insights |
Yes |
5 |
|
Tag Management & Tracking Strategy |
Yes |
5 |
|
Stakeholder Management & Communication |
Yes |
4 |
Other Requirements
Qualifications
- Bachelor's degree in Analytics, Marketing, Computer Science, or related field.
- 6-10 years of experience in Digital/Web Analytics.
- Strong hands-on experience with GA4, Adobe Analytics, CJA, AEP, GTM, OneTrust, Looker Studio, and Mouseflow.
- Experience in the Insurance domain preferred.
- Excellent analytical, problem-solving, and stakeholder management skills.