Senior Technical Lead
India
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Job Description
Senior Technical Lead
Delhi, Delhi

Job Summary

Role OverviewWe are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred.Key ResponsibilitiesCore Development  Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation.  Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript.  Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations.  Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends.  Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations  Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs.  Build API-based triggered sends, automations, and data synchronization processes.  Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability  Develop responsive and accessible email templates using HTML & CSS.  Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance  Evaluate and improve system performance, automation efficiency, and code quality.  Conduct QE/QA on journey logic, personalization scripts, and triggered automations.  Maintain documentation for technical designs, APIs, data flows, and automation processes.Required Skills (Must-Have)Core Development Skills  SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations  JavaScript (front-end & SFMC-specific)  HTML & CSS – email development + CloudPages  AMPscript – personalization, data lookup, dynamic contentPlatform Skills  Automation Studio – SQL, SSJS, data automation  Journey Builder – multi-step journeys, event triggers  Email Studio – template development, personalization  SQL – segmentation, transformation, joins, ETL inside SFMC  SFMC APIs (REST/SOAP) – for integrations and triggered sendsGood-to-Have Skills  Salesforce Data Cloud experience  Salesforce Marketing Cloud Connect experience  Experience with Einstein features (Send Time Optimization, Engagement Scoring)  Exposure to Git-based version control (GitHub, Bitbucket, Azure DevOps)  Understanding of data governance, deliverability, and compliance (CAN-SPAM, GDPR)  Experience with Web Collect, CloudPages Forms, and Microsite publishingQualifications  3–7+ years of hands-on Salesforce Marketing Cloud development experience  Salesforce certifications preferred:      Marketing Cloud Developer      Marketing Cloud Email Specialist      Marketing Cloud Consultant (nice-to-have)

Key Responsibilities

Role OverviewWe are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred.Key ResponsibilitiesCore Development  Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation.  Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript.  Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations.  Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends.  Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations  Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs.  Build API-based triggered sends, automations, and data synchronization processes.  Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability  Develop responsive and accessible email templates using HTML & CSS.  Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance  Evaluate and improve system performance, automation efficiency, and code quality.  Conduct QE/QA on journey logic, personalization scripts, and triggered automations.  Maintain documentation for technical designs, APIs, data flows, and automation processes.Required Skills (Must-Have)Core Development Skills  SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations  JavaScript (front-end & SFMC-specific)  HTML & CSS – email development + CloudPages  AMPscript – personalization, data lookup, dynamic contentPlatform Skills  Automation Studio – SQL, SSJS, data automation  Journey Builder – multi-step journeys, event triggers  Email Studio – template development, personalization  SQL – segmentation, transformation, joins, ETL inside SFMC  SFMC APIs (REST/SOAP) – for integrations and triggered sendsGood-to-Have Skills  Salesforce Data Cloud experience  Salesforce Marketing Cloud Connect experience  Experience with Einstein features (Send Time Optimization, Engagement Scoring)  Exposure to Git-based version control (GitHub, Bitbucket, Azure DevOps)  Understanding of data governance, deliverability, and compliance (CAN-SPAM, GDPR)  Experience with Web Collect, CloudPages Forms, and Microsite publishingQualifications  3–7+ years of hands-on Salesforce Marketing Cloud development experience  Salesforce certifications preferred:      Marketing Cloud Developer      Marketing Cloud Email Specialist      Marketing Cloud Consultant (nice-to-have)

Skill Requirements

Role OverviewWe are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred.Key ResponsibilitiesCore Development  Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation.  Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript.  Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations.  Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends.  Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations  Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs.  Build API-based triggered sends, automations, and data synchronization processes.  Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability  Develop responsive and accessible email templates using HTML & CSS.  Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance  Evaluate and improve system performance, automation efficiency, and code quality.  Conduct QE/QA on journey logic, personalization scripts, and triggered automations.  Maintain documentation for technical designs, APIs, data flows, and automation processes.Required Skills (Must-Have)Core Development Skills  SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations  JavaScript (front-end & SFMC-specific)  HTML & CSS – email development + CloudPages  AMPscript – personalization, data lookup, dynamic contentPlatform Skills  Automation Studio – SQL, SSJS, data automation  Journey Builder – multi-step journeys, event triggers  Email Studio – template development, personalization  SQL – segmentation, transformation, joins, ETL inside SFMC  SFMC APIs (REST/SOAP) – for integrations and triggered sendsGood-to-Have Skills  Salesforce Data Cloud experience  Salesforce Marketing Cloud Connect experience  Experience with Einstein features (Send Time Optimization, Engagement Scoring)  Exposure to Git-based version control (GitHub, Bitbucket, Azure DevOps)  Understanding of data governance, deliverability, and compliance (CAN-SPAM, GDPR)  Experience with Web Collect, CloudPages Forms, and Microsite publishingQualifications  3–7+ years of hands-on Salesforce Marketing Cloud development experience  Salesforce certifications preferred:      Marketing Cloud Developer      Marketing Cloud Email Specialist      Marketing Cloud Consultant (nice-to-have)

Other Requirements

Role OverviewWe are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred.Key ResponsibilitiesCore Development  Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation.  Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript.  Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations.  Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends.  Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations  Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs.  Build API-based triggered sends, automations, and data synchronization processes.  Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability  Develop responsive and accessible email templates using HTML & CSS.  Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance  Evaluate and improve system performance, automation efficiency, and code quality.  Conduct QE/QA on journey logic, personalization scripts, and triggered automations.  Maintain documentation for technical designs, APIs, data flows, and automation processes.Required Skills (Must-Have)Core Development Skills  SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations  JavaScript (front-end & SFMC-specific)  HTML & CSS – email development + CloudPages  AMPscript – personalization, data lookup, dynamic contentPlatform Skills  Automation Studio – SQL, SSJS, data automation  Journey Builder – multi-step journeys, event triggers  Email Studio – template development, personalization  SQL – segmentation, transformation, joins, ETL inside SFMC  SFMC APIs (REST/SOAP) – for integrations and triggered sendsGood-to-Have Skills  Salesforce Data Cloud experience  Salesforce Marketing Cloud Connect experience  Experience with Einstein features (Send Time Optimization, Engagement Scoring)  Exposure to Git-based version control (GitHub, Bitbucket, Azure DevOps)  Understanding of data governance, deliverability, and compliance (CAN-SPAM, GDPR)  Experience with Web Collect, CloudPages Forms, and Microsite publishingQualifications  3–7+ years of hands-on Salesforce Marketing Cloud development experience  Salesforce certifications preferred:      Marketing Cloud Developer      Marketing Cloud Email Specialist      Marketing Cloud Consultant (nice-to-have)
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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 230,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2026 totaled $14.8 billion.