Senior Technical Specialist
India
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Job Description
Senior Technical Specialist
Noida, Uttar Pradesh

Job Summary

Adobe Journey Optimizer (AJO) / Marketo Lead Architect

Key Responsibilities
•  Define MarTech strategy, governance, and campaign best practices
•  Design and manage AJO/Marketo campaigns, journeys, events, offers, and customer engagement programs
•  Drive event-driven journey orchestration, personalization, and offer decisioning
•  Build and manage AJO Fragments and reusable content components
•  Develop and optimize email communications, segmentation, and audience targeting
•  Execute testing, troubleshoot campaign/platform issues, and improve performance
•  Partner with business, marketing, and technology stakeholders
•  Lead end-to-end solutioning, delivery, and team mentoring
Skills & Experience
•  Expert in Adobe Journey Optimizer (AJO) and/or Marketo Engage
•  Hands-on experience with Journey Orchestration, Offer Decisioning, Personalization, AJO Fragments, and Content Reusability
•  Strong background in Marketing Automation, Email Marketing, Audience Management, and Customer Journeys
•  Proficiency in HTML, CSS, SQL, and JavaScript
•  12+ years of MarTech experience with proven consulting and delivery leadership
•  Adobe/Marketo certifications preferred
•  Trusted client advisor and technical leader
•  Own solution design, implementation, and optimization
•  Mentor teams and drive best practices
•  Deliver scalable, high-quality business outcomes

Key Responsibilities

Adobe Journey Optimizer (AJO) / Marketo Lead Architect

Key Responsibilities
•  Define MarTech strategy, governance, and campaign best practices
•  Design and manage AJO/Marketo campaigns, journeys, events, offers, and customer engagement programs
•  Drive event-driven journey orchestration, personalization, and offer decisioning
•  Build and manage AJO Fragments and reusable content components
•  Develop and optimize email communications, segmentation, and audience targeting
•  Execute testing, troubleshoot campaign/platform issues, and improve performance
•  Partner with business, marketing, and technology stakeholders
•  Lead end-to-end solutioning, delivery, and team mentoring
Skills & Experience
•  Expert in Adobe Journey Optimizer (AJO) and/or Marketo Engage
•  Hands-on experience with Journey Orchestration, Offer Decisioning, Personalization, AJO Fragments, and Content Reusability
•  Strong background in Marketing Automation, Email Marketing, Audience Management, and Customer Journeys
•  Proficiency in HTML, CSS, SQL, and JavaScript
•  12+ years of MarTech experience with proven consulting and delivery leadership
•  Adobe/Marketo certifications preferred
•  Trusted client advisor and technical leader
•  Own solution design, implementation, and optimization
•  Mentor teams and drive best practices
•  Deliver scalable, high-quality business outcomes

Skill Requirements

Skill Matrix

Skill Area  Mandatory  Level (1–5)
Adobe Journey Optimizer (Campaigns, Journeys, Events, Offer Decisioning)  Yes  4
Journey Orchestration, Personalization & Audience Management  Yes  4
AJO Fragments, Content Reusability & Dynamic Content  Yes  3
Marketing Automation, Email Marketing & Deliverability  Yes  4
HTML, CSS, SQL & JavaScript  Yes  3
Adobe Ecosystem (Marketo, Adobe Campaign, Certifications)  No  3

Other Requirements

Skill Matrix

Skill Area  Mandatory  Level (1–5)
Adobe Journey Optimizer (Campaigns, Journeys, Events, Offer Decisioning)  Yes  4
Journey Orchestration, Personalization & Audience Management  Yes  4
AJO Fragments, Content Reusability & Dynamic Content  Yes  3
Marketing Automation, Email Marketing & Deliverability  Yes  4
HTML, CSS, SQL & JavaScript  Yes  3
Adobe Ecosystem (Marketo, Adobe Campaign, Certifications)  No  3
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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 223,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2026 totaled $14.8 billion.