Technical Lead
India
Job Description
Technical Lead
Noida, Uttar Pradesh
Job Summary
The Customer Journey Analytics (CJA) Developer/Analyst will be responsible for developing dashboards, reports, and customer engagement insights using Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP). The role will support business teams with actionable insights and performance measurement across customer journeys
Key Responsibilities
- Develop and maintain dashboards, scorecards, and reports using Adobe Customer Journey Analytics.
- Configure data views, calculated metrics, dimensions, and filters.
- Analyze customer journey performance across digital and marketing channels.
- Partner with business stakeholders to define reporting requirements and KPIs.
- Validate reporting data and reconcile metrics across platforms.
- Create executive, operational, and campaign performance dashboards.
- Identify trends, customer behaviors, and optimization opportunities.
- Support analytics governance and reporting best practices.
Skill Requirements
- Minimum 3+ years of experience in digital analytics, customer analytics, or reporting.
- Hands-on experience with Adobe Customer Journey Analytics (CJA).
- Knowledge of Adobe Experience Platform (AEP).
- Experience in dashboard development and KPI reporting.
- Strong SQL and data analysis skills.
- Understanding of attribution, conversion, engagement, and customer journey metrics.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
Other Requirements
- Adobe Analytics or Customer Journey Analytics certifications.
- Experience with Power BI, Tableau, or similar BI tools.
- Experience supporting digital marketing and customer experience programs.
Key Deliverables
- Executive dashboards
- Marketing performance reporting
- Customer journey analysis
- Audience and engagement insights
- Campaign effectiveness measurement
- KPI tracking and optimization recommendations
Information at a Glance