Job Summary
Configure and maintain Adobe Workfront projects, templates, workflows, and custom forms
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Design and optimise end-to-end marketing workflows and intake processes
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Enable automation using Workfront Fusion and integrations
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Support campaign delivery, content approvals, and stakeholder collaboration
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Implement governance controls including approvals and compliance checkpoints
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Integrate Workfront with Adobe Experience Cloud and enterprise systems
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Develop reporting dashboards for project status and delivery metrics
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Collaborate with business, marketing, and operations stakeholders
Key Responsibilities
Provide the technical leadership to drive Digital Marketing, Measurement and Insights across the enterprise in a well architected Marketing technology ecosystem
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Solution Design, Peer Reviews.
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Support the ongoing rollout of enterprise digital measurement by working with projects and stakeholders to identify business, technical, and reporting requirements.
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Gather and document business, technical and reporting requirements that drive the metrics architecture for enterprise implementations
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Collaborate with technical development/ technology teams for the implementation of big data capture techniques
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Analyse data and provide recommendations to increase website conversion rates, meet/exceed channel sales targets, visitor engagement and site satisfaction.
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Create meaningful dashboards and reports that help stakeholders achieve their business objectives
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Design, develop, test, deploy, maintain and improve software
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Develop flowcharts, layouts and documentation to identify requirements & solutions
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Write well designed & high-quality testable code
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Produce specifications and determine operational feasibility
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Develop/contribute to software verification plans and quality assurance procedures
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Document and maintain software functionality
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Troubleshoot, debug and upgrade existing systems
Skill Requirements
Experience with Adobe Workfront configuration and administration
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Understanding of workflow design and process automation
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Experience with custom forms, templates, and request queues
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Knowledge of marketing operations and campaign delivery workflows
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Strong communication and stakeholder engagement skills Nice to Have
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Experience with Workfront Fusion and integrations
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Exposure to Adobe Experience Cloud (AEM, AJO, Analytics)
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Knowledge of Digital Asset Management (DAM) platforms