Technical Lead
United States
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Job Description
Technical Lead
St. Louis, Missouri

Job Summary

  • Senior Marketing Automation Expert with 5+ years of hands-on experience, ideally SFMC-focused but able to evaluate the broader marketing technology ecosystem
  • Strong mix of campaign execution + data engineering + architecture
  • Works across IT, Marketing, Product, and DevOps teams
  • Expected time commitment: approximately 75% allocation

Key Responsibilities

1. Marketing Automation (Core)

  • Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
  • Campaign setup: trigger-based & batch journeys
  • Multi-channel orchestration (email + integrations)

✅ AI layer:

  • AI-driven personalization & smart campaigns
  • Predictive send-time optimization & behavior-based triggers

2. Data & Engineering

  • Strong SQL (segmentation, transformation, troubleshooting)
  • Data extensions & data modeling (SFMC)
  • Data pipelines: SFMC ↔ CDP ↔ APIs
  • Integration experience (MuleSoft / API-based architecture)

✅ AI layer:

  • AI-enabled analytics & data exploration
  • Data preparation for AI-driven targeting and insights

3. Platform & Architecture

  • SFMC architecture & governance
  • Automation frameworks (Maestro, ADM, archetypes)
  • API / microservices ecosystem understanding
  • Orchestration engine / rules engine alignment
  • Require broader platform mindset beyond Salesforce, including the ability to assess adjacent marketing automation, data, integration, orchestration, and analytics platforms.

✅ AI layer:

  • Integration with AI-driven decisioning systems (e.g., suggestion engines, next-best-action)
  • Support for intelligent orchestration & automation

4. Operations & Support

  • Campaign monitoring & health checks
  • Error handling & alerting
  • Incident troubleshooting (root cause analysis)
  • Deployment & release coordination
  • Manage and coordinate Indegene delivery activities, including follow-ups, issue resolution, validation of solutions, and quality of outputs
  • Provide consultation and technical guidance to Shri Ajvalia as needed

✅ AI layer:

  • AI-supported monitoring & optimization
  • Data-driven performance insights & recommendations

🔹 Functional Expertise

  • Campaign automation & scaling (global → US/local)
  • Consent, compliance & governance validation
  • Data quality & segmentation logic
  • Journey optimization & personalization
  • Cross-team alignment (IT + Marketing + Product)

✅ AI focus:

  • Data-driven decision-making
  • AI-powered personalization & optimization

Skill Requirements

  • Strong business ⇄ IT translator
  • Comfortable working across stakeholders located in East Coast US, India, and Germany
  • Working hours must include some overlap with US East Coast hours to support collaboration, even if the role is not fully aligned to US hours
  • Hands-on but also strategic mindset
  • Works in consulting + execution hybrid role

Must demonstrate strong soft skills, including stakeholder management, clear communication, proactive problem-solving, and the ability to translate technical topics into business-relevant recommendations

Other Requirements

✅ Senior Marketing Automation Expert with 5+ years of hands-on experience
✅ SFMC expert with broader platform mindset beyond Salesforce
✅ Strong SQL / data mindset and integration + API experience
✅ Understanding of compliance, governance, automation, and orchestration platforms
✅ Able to manage Indegene and provide consultation to Shri Adjvalia
✅ Available for approximately 75% time commitment with overlap to US East Coast working hours
✅ Strong soft skills for cross-regional stakeholder collaboration across East Coast US, India, and Germany
✅ Exposure to AI-driven marketing / analytics
Maximum Salary (US):  128000
Minimum Salary (US):  69000
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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 223,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2026 totaled $14.8 billion. 

 

Compensation and Benefits

A candidate’s pay within the range will depend on their skills, experience, education, and other factors permitted by law. This role may also be eligible for performance-based bonuses subject to company policies. In addition, this role is eligible for the following benefits subject to company policies: medical, dental, vision, pharmacy, life, accidental death & dismemberment, and disability insurance; employee assistance program; 401(k) retirement plan; 10 days of paid time off per year (some positions are eligible for need-based leave with no designated number of leave days per year); and 10 paid holidays per year.