Job Summary
The role will focus on applying analytical techniques to identify opportunities, risks, and customer behaviours, translating complex data into clear business recommendations.
Key Responsibilities
- Anomaly detection to identify unusual patterns, emerging trends, potential data issues, or unexpected customer behaviour.
- Predictive analytics and driver analysis to understand which factors influence customer actions and outcomes.
- Developing models to identify product take ups, along with predicting the optimal timing for engagement.
- Customer segmentation and profiling to uncover distinct customer groups, behaviours, needs, and opportunities for targeted interventions.
- Performing exploratory data analysis to identify new business opportunities and areas for performance improvement.
- Translating analytical findings into clear insights and recommendations for business stakeholders.
- Working closely with business, product, and data teams to frame problems and measure outcomes.
Skill Requirements
Key skills required include:
- Strong SQL and data manipulation skills. must
- Experience with statistical analysis, predictive modelling, and machine learning techniques.
- Experience working with large customer datasets and delivering business-focused insights. must
- Ability to communicate analytical findings effectively to both technical and non-technical stakeholders. must
The ideal candidate will be comfortable operating across the full analytics lifecycle, from problem definition and data exploration through to insight generation and recommendation of actions.