Primary responsibilities include:
1. Understanding user needs and context through research insights.
2. Defining UX goals and principles based on research findings.
3. Applying human factors knowledge, such as Hick's Law and Fitt's Law, to optimize interactions.
4. Designing the user experience architecture, including functions, information, and interactions.
5. Developing navigation pathways and content organization strategies.
6. Considering user context variations, such as culture, environment, and activity.
7. Integrating technological, operational, and functional constraints into human-centered opportunities.
8. Ensuring relational aspects are considered across the entire experience