Technical Specialist
United States
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Job Description
Technical Specialist
San Antonio, Texas

Job Summary

We are seeking for a Digital Analytics & Tagging Analyst to support enterprise digital measurement, analytics, and customer experience initiatives across web and mobile platforms. This role combines expertise in digital tagging implementation with data analytics and business insights generation, enabling accurate measurement of customer journeys, and digital engagement.

Key Responsibilities

Design, implement, and maintain digital analytics tracking across web and mobile applications.
Develop and manage tagging solutions using:  Adobe Analytics, Adobe Launch (AEP Launch), Google Tag Manager (GTM)
Create and maintain Solution Design Documents (SDDs), tagging specifications, and measurement frameworks.
Define and implement tracking for customer journeys, digital interactions, acquisition funnels, campaigns, and conversion events.
Partner with development teams to ensure accurate deployment of analytics requirements.
Analyze digital behavioral data to identify trends, opportunities, and business insights.
Translate business questions into data-driven analyses and recommendations.
Perform customer journey, conversion funnel, engagement, and channel performance analysis.
Develop KPI dashboards and executive scorecards using tableau
Support A/B testing, experimentation, and optimization initiatives.
Present findings and recommendations to leadership and business stakeholders.
Monitor data quality and identify tracking discrepancies.
Collaborate with Data Scientists and Business Analysts to enable advanced analytics and predictive modeling use cases.
Ensure alignment between digital metrics and enterprise KPIs.


Skill Requirements

Strong Digital Analytics and tagging skills - Adobe Analytics, Adobe Experience Platform Launch, Google Tag Manager (GTM), Adobe Workspace, Google Analytics / GA4
Experience with dotcom and mobile app analytics (iOS and Android).
Experience in SQL and data analysis techniques.
Knowledge of Adobe Target and personalization strategies.
Experience with Tableau or Power BI reporting platforms.
Experience implementing digital measurement solutions.
Familiarity with customer journey analytics and digital funnel analysis.


Other Requirements
Maximum Salary (US):  175000
Minimum Salary (US):  109000
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Information at a Glance

Why HCLTech?

At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.

HCLTech is a global technology company, home to more than 223,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2026 totaled $14.8 billion. 

 

Compensation and Benefits

A candidate’s pay within the range will depend on their skills, experience, education, and other factors permitted by law. This role may also be eligible for performance-based bonuses subject to company policies. In addition, this role is eligible for the following benefits subject to company policies: medical, dental, vision, pharmacy, life, accidental death & dismemberment, and disability insurance; employee assistance program; 401(k) retirement plan; 10 days of paid time off per year (some positions are eligible for need-based leave with no designated number of leave days per year); and 10 paid holidays per year.