Job Summary

Digital Analytics & Customer Journey Expertise – Experience with Adobe Analytics, Tealium IQ, customer journey analysis, web/mobile data collection, tag management, data visualization, and using analytics insights to improve customer experience.\\\\r\\\\n\\\\r\\\\nTechnical Implementation & Data Governance – Strong understanding of JavaScript, web/mobile technologies, software development lifecycle (Agile), testing and auditing tools (ObservePoint), data processing, release management, and compliance with cookie/privacy regulations. Technical App Specialist - What you’ll do As part of the Web Analytics team, you’ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys. In addition, you’ll: • Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release process • Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements • Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour • Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy • Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools • Deploy Tealium releases which deliver new capabilities to our sites and into customers\' browsers • Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst What you’ll need • Experience in digital analytics in an enterprise setting preferably using Adobe Analytics • Understand how website and mobile apps work, including programming and markup languages • Familiarity with programming concepts in general, and scripting languages in particular. JavaScript experience would be ideal • Understanding of the software development lifecycle within an agile organisation • Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting • Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality • Understanding of current legislation/cookie controls.

Key Responsibilities

Technical App Specialist - What you’ll do As part of the Web Analytics team, you’ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys. In addition, you’ll: • Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release process • Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements • Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour • Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy • Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools • Deploy Tealium releases which deliver new capabilities to our sites and into customers\' browsers • Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst What you’ll need • Experience in digital analytics in an enterprise setting preferably using Adobe Analytics • Understand how website and mobile apps work, including programming and markup languages • Familiarity with programming concepts in general, and scripting languages in particular. JavaScript experience would be ideal • Understanding of the software development lifecycle within an agile organisation • Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting • Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality • Understanding of current legislation/cookie controls.

Skill Requirements

 Technical App Specialist - What you’ll do As part of the Web Analytics team, you’ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys. In addition, you’ll: • Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release process • Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements • Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour • Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy • Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools • Deploy Tealium releases which deliver new capabilities to our sites and into customers\' browsers • Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst What you’ll need • Experience in digital analytics in an enterprise setting preferably using Adobe Analytics • Understand how website and mobile apps work, including programming and markup languages • Familiarity with programming concepts in general, and scripting languages in particular. JavaScript experience would be ideal • Understanding of the software development lifecycle within an agile organisation • Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting • Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality • Understanding of current legislation/cookie controls.

Other Requirements

Technical App Specialist - What you’ll do As part of the Web Analytics team, you’ll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys. In addition, you’ll: • Use JavaScript to develop new client-side capabilities within Tealium IQ, testing them, documenting them, and following them through the release process • Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements • Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour • Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy • Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools • Deploy Tealium releases which deliver new capabilities to our sites and into customers\' browsers • Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst What you’ll need • Experience in digital analytics in an enterprise setting preferably using Adobe Analytics • Understand how website and mobile apps work, including programming and markup languages • Familiarity with programming concepts in general, and scripting languages in particular. JavaScript experience would be ideal • Understanding of the software development lifecycle within an agile organisation • Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting • Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality • Understanding of current legislation/cookie controls.